Defining Casper for Generations to Come!

It’s finally here! The City of Casper, the CVB and other area stakeholders, including DDA, are conducting image perception and brand research on the Casper area.

The Making Casper initiative will result in a cohesive, comprehensive brand system for the City of Casper and their partner agencies. More than just a logo or slogan, a brand is what citizens and visitors will think of whenever they see or hear the word “Casper.” The materials that result from this process will be used by Casper’s top community and visitor organizations in all communications, both written and visual.

Be sure to check out and like the Making Casper Facebook Page for more information and updates about the project. Also, check out this quick video for more information!