Position Title: Executive Director Reports To: Board of Directors Location: Casper, Wyoming
Job Summary:
The Executive Director is the central coordinator, administrator, and facilitator of the Casper Downtown Development Authority (DDA). This role involves overseeing the implementation of the downtown Strategic Plan and managing the DDA’s ongoing operations. The Executive Director serves as a liaison between property and business owners, government officials, the community, and the Board of Directors, ensuring that downtown development, redevelopment, and revitalization projects are synchronized.
Supervision Received: The Executive Director reports directly to the Board of Directors. Performance is typically reviewed through discussions, report evaluations, and annual performance reviews.
Supervision Exercised: The Executive Director supervises DDA employees, volunteers, and contract employees.
Essential Job Functions:
1. Act as an ambassador for the DDA, promoting a positive image through public speaking and engagements.
2. Develop and implement a comprehensive Business Retention, Expansion & Recruitment program to strengthen and broaden downtown Casper’s economic base.
3. Maintain direct communication with downtown property and business owners and city government.
4. Monitor committee activities to ensure effective communication between committees and the Board.
5. Maintain an inventory of available downtown spaces, assist investors with development projects and code and zoning ordinances.
6. Coordinate DDA goals with local government agencies & community organizations.
7. Exercise sound fiscal management, preparing and presenting designated financial reports and budget proposals. Seek and apply for economic development grants.
8. Develop relationships with local media for event and organizational coverage and inform community organizations about DDA activities.
9. Collaborate with the Marketing and Promotions Committees to develop and coordinate promotional events and activities.
Over the years, we’ve seen downtown Casper’s Atrium Plaza evolve with our community. From new stores to new businesses, business owners have been able to expand and grow their companies right from inside the doors of this beloved community hub. During the holidays, you will witness festive shoppers, families, and other individuals making their way through Casper’s Atrium Plaza in hopes of finding their favorite stocking stuffers or sweet treats.
With all of the transformations this business overall has endured, it is time that we give you an inside look into each of the businesses that are working “Better Together,” as the mural states on the outside of this historic building, to create an incomparable downtown Casper experience from our newbies to our seasoned visitors.
Are you ready to explore these businesses more? Follow along in our “Q&A-inspired” blog post, engage with each of these businesses, and develop a stronger sense of community in our incredible Wyoming town as we deep-dive into who they are, why they started, and what they hope for the future of their local businesses.
D’s Jiu-Jitsu Academy
D Kery Nelms, owner of D’s Jiu-Jitsu Academy, shared her journey:
What’s the Story Behind Your Business’s Establishment in Downtown Casper?
Nelms recounted, “I have been doing Jiu-Jitsu for 18 years. I started teaching classes in my backyard, then moved to the Atrium on Pete Maxwell’s invitation. I have been in the atrium for around six to seven years and have moved into a bigger space in the basement.”
Could You Share a Highlight of Your Products and/or Service Offerings?
“I offer classes for various age groups, starting at three years old,” Nelms said. “New guests receive two trial classes. We focus on technique and self-defense, emphasizing using leverage over strength. Jiu-Jitsu is known as the gentle art.”
How Do You Ensure Quality and Uniqueness in Your Offerings?
“What sets us apart is that we are the only place in town offering a kids’ program in Jiu-Jitsu,” Kery notes. “I have been training for 18 years, with a background in Colorado and Wyoming! I leverage my extensive training experience to provide a unique learning environment.
What Makes Your Business a Must-Visit Destination in Downtown Casper?
“Having a female-only instruction brings a lot of individuals into our business, and not only this, but many individuals are looking for a way to keep themselves and others safe,” she mentions.
How Does Your Business Engage with and Contribute to the Downtown Community?
“I have worked with downtown businesses to keep other business owners in the area safe, too!” Kery says. “Also, downtown has opened opportunities with other Casper organizations and businesses that allow us to foster relationships in and throughout the community.”
Looking Ahead, What Are Your Aspirations for Your Business in Downtown Casper?
“Expanding my clientele is always one of my biggest goals!” She mentions. “I would love to connect with more people seeking confidence and/or self-defense skills.”
What Advice Would You Give Someone Looking to Start a Business in Downtown Casper?
Kery advises that for any new business in the downtown area, it’s crucial to be visible and engaging—leveraging social media for growth and exposure is key.
How Can People Learn More About Your Business and Stay Updated on Your Latest Offerings?
Kery shared that they are working on launching new and exciting marketing strategies on their social media accounts. “Unfortunately, we lost our Facebook account, but we have up-to-date Google business information for inquiries,” she concluded.
What’s the Story Behind Your Business’s Establishment in Downtown Casper?
Candace recounts, “I owned this business for the last eight years and worked as a clinician in the mental health field. Ten years into my clinical practice, I realized I was overwhelmed. Starting Theraexpressions at home, I aimed to blend holistic health into mental health—think of bridging the gap between the two here. My journey led me to my second location, the Atrium Plaza, which I have loved the last year.”
Could You Share a Highlight of Your Products and/or Service Offerings?
“Our offerings are extremely diverse,” she noted. “From online guided practices to ayurvedic consultations, we focus on holistic healing and mental well-being in the form of in-person, one-on-one, or group sessions, to completely online content. I am launching an ‘OM your own Mental Health’ TheraApp in January, which anyone can find more information about on my website.” She adds that the business tends to veer away from traditional forms of Western medicine.
How Do You Ensure Quality and Uniqueness in Your Offerings?
“Each course, video, and retreat is crafted with the utmost care,” Candace explains. “Our uniqueness stems from our comprehensive, self-developed practices. We also have aerial yoga classes for anyone looking to incorporate this movement into their practice.”
What Makes Your Business a Must-Visit Destination in Downtown Casper?
“We’re unique in Casper for fusing mental and holistic health,” she notes.
How Does Your Business Engage with and Contribute to the Downtown Community?
Candace shares, “We’re actively involved with other local businesses. We focus on fostering mental health and holistic partnerships within the community.” Candace mentioned she will be involved in more downtown events and partnerships soon.
Looking Ahead, What Are Your Aspirations for Your Business in Downtown Casper?
“With the launch of our online app and exclusive memberships, we’re expanding our community reach.”
What Advice Would You Give Someone Looking to Start a Business in Downtown Casper?
“Prioritize marketing and content creation,” Candace recommends. “Partnerships and finding people and other businesses you can align with are great. Make sure the content and services align with who you are as a person. It is a disservice not to align with your business and yourself if you want to have a greater impact!”
How Can People Learn More About Your Business and Stay Updated on Your Latest Offerings?
“We are present on Instagram, Facebook, TikTok, and YouTube,” she notes. “We also have a website with more information on our services and online community engagements.”
MacAhhDew Studio
We had a conversation with Herver Machado, owner of MacAhhDew Studio.
What’s the Story Behind Your Business’s Establishment in Downtown Casper?
“I decided to take on a new challenge after transitioning into full-time photography after the oil field,” Herver states. “I now have my studio in the Atrium Plaza with my wife Candace (Machado), and my creative passion is photography and videography.”
Could You Share a Highlight of Your Products and/or Service Offerings?
Herver shared: “We specialize in a wide range of photography and videography services, from commercial shoots to personal photography.”
How Do You Ensure Quality and Uniqueness in Your Offerings?
“I always love talking and consulting with the client,” He begins. “I ensure that everything is a very creative process.”
What Makes Your Business a Must-Visit Destination in Downtown Casper?
Herver’s creative nature is clear throughout our interview. He mentions, “My natural creativity and versatility make MacAhhDew a standout. We cater uniquely to each client’s needs.”
How Does Your Business Engage with and Contribute to the Downtown Community?
“I actively capture the essence of downtown Casper through my photography,” Herver says, “highlighting its landmarks and character.”
Looking Ahead, What Are Your Aspirations for Your Business in Downtown Casper?
Herver mentions, “I’m focusing on letting the art speak for itself. My goals are more art-oriented than business-oriented.”
What Advice Would You Give Someone Looking to Start a Business in Downtown Casper?
“Know the right people, get out there, and make a name for yourself,” he shares.
How Can People Learn More About Your Business and Stay Updated on Your Latest Offerings?
“Visit our website,” he suggests, “to explore our portfolio and learn about our services.”
ReviveWYO
We spoke with Kaylee Zimmer LMT, owner of ReviveWYO, for insights into her therapeutic practice.
What’s the Story Behind Your Business’s Establishment in Downtown Casper?
“Coming from an occupational therapy background,” Kaylee starts, “I moved to Nevada where I had an awesome career in Las Vegas, working with MaxHealth Center Chiropractic and contracting with the Raiders and the Golden Knights hockey team. I returned to Casper post-pandemic. I wanted to contribute my skills to my hometown community.” She added: “I am licensed in Nevada (licensing is not required in Wyoming) and have continued to work with high school athletes and offer various physical rehabilitation services.”
Could You Share a Highlight of Your Products and/or Service Offerings?
“I specialize in various massage therapies,” she lists, “from sports massage to cupping therapy, focusing on rehabilitation. If there is something I don’t offer, I rely on other trusted individuals in our community with various specialties.”
How Do You Ensure Quality and Uniqueness in Your Offerings?
Kaylee says, “My practice is built on compassion, care, and kindness. I am humbled and full of love! I maintain high ethical standards and clear communication with my clients.”
What Makes Your Business a Must-Visit Destination in Downtown Casper?
Kaylee shared her dedication to a personalized approach through her business organization—interaction-oriented and by appointment only: “I’m dedicated to understanding and meeting each client’s unique needs, and this is what sets ReviveWYO apart.”
How Does Your Business Engage with and Contribute to the Downtown Community?
“I actively give back to the community,” she mentions, “and collaborate with other downtown businesses for mutual support. I also have extensive friendships with both Michelle (Pink Lion Design Company) and Amanda (The Shade Tree Boutique) from years ago!” Kaylee also shared with the DDA team that she has seen the impact of “shopping small” in Casper, Wyoming: “I refer my current clients to other businesses in this area if they ever express that they want to do more in the area post-appointment.”
Looking Ahead, What Are Your Aspirations for Your Business in Downtown Casper?
“I’m content with my current path,” Kaylee reflects. “Serving others remains my core focus.”
What Advice Would You Give Someone Looking to Start a Business in Downtown Casper?
“Believe in your vision and have faith in your abilities,” she encourages. “It is worth every blessing. Faith over fear!”
How Can People Learn More About Your Business and Stay Updated on Your Latest Offerings?
“Contact me directly,” she suggests, “as I maintain a more personal, one-on-one engagement with clients.”
Donells Candies
We connected with Mike Stepp, Partner and President of Donells Candies, to delve into more of the story of this longstanding business.
What’s the Story Behind Your Business’s Establishment in Downtown Casper?
Mike recalls, “Started in 1956, with Don and Elma Stepp, Donells Candies moved downtown in February 1985. I took over the business ten years later. We’ve grown here, benefiting from the revitalized downtown area and the community’s support.” He excitably notes that the business is approaching the celebration of 68 years in Casper, Wyoming!
Could You Share a Highlight of Your Products and/or Service Offerings?
“Our store features over 150 varieties of handmade candies,” he shares. “Our Pecan Pixie is a customer favorite, alongside our espresso drinks, Italian sodas, ice cream specialties, and novelty gifts.”
How Do You Ensure Quality and Uniqueness in Your Offerings?
“Everything is crafted by hand, adhering to traditional recipes,” Mike says. “My son Ryan and I focus on quality and detail in every batch through preserving my dad’s original recipes.”
What Makes Your Business a Must-Visit Destination in Downtown Casper?
“The uniqueness of our handcrafted candies and our commitment to tradition make us a gem in downtown Casper,” he states. As we’ve seen throughout the years, Donells is a great place to stop for a snack, drink, and scoop of ice cream. Not only this, but if you’re looking for a great Casper experience, they have guides and are knowledgeable about the area’s rich history.
How Does Your Business Engage with and Contribute to the Downtown Community?
Mike mentions that the business is active in most community events and collaborations. He shares, “We also engage in various local associations and contribute to the cultural life of downtown.”
Looking Ahead, What Are Your Aspirations for Your Business in Downtown Casper?
“We plan to grow and update small things while preserving our traditional charm,” he reveals. “Online expansion and store upgrades are on the horizon.”
What Advice Would You Give Someone Looking to Start a Business in Downtown Casper?
Mike shares, “Having a presence in downtown Casper is a good time! The area offers a supportive environment for business. We have really good connections with our neighbors, and there is an advantage to working with other small businesses that support each other.”
How Can People Learn More About Your Business and Stay Updated on Your Latest Offerings?
“Stay connected with us through our Facebook, Instagram, and website for the latest updates and offerings,” he suggests.
What’s the Story Behind Your Business’s Establishment in Downtown Casper?
Amanda recalls where her business began 19 years ago. “It was originally a kiosk in the Eastridge Mall in Casper, Wyoming,” she shares “In 2008, we opened N-D-Zine in the mall, which grew to another location in Rapid City. COVID-19 challenges led us to relocate to the Atrium Plaza, where we’ve expanded significantly.” She also humbly mentioned how business was upon reopening, “We had half of the store blocked off when we first began in the Atrium Plaza.” The business has since developed into something beyond their wildest dreams!
Could You Share a Highlight of Your Products and/or Service Offerings?
“We offer a diverse range of clothing, home decor, and local artisan products,” she states. “Our store showcases Wyoming’s creative talents, including branded products and local jewelry.”
How Do You Ensure Quality and Uniqueness in Your Offerings?
Amanda explains, “Our commitment to quality and customer service ensures a unique and prioritized customer shopping experience. We carefully select our products to represent our store and local businesses.” Amanda’s team is also up-to-date on all in-store products and the downtown area for new visitors looking to continue exploring.
What Makes Your Business a Must-Visit Destination in Downtown Casper?
Our blend of high-end and locally inspired products is highly favored!” Amanda says. “We’re a destination for those seeking something special and authentically Wyoming.”
How Does Your Business Engage with and Contribute to the Downtown Community?
Amanda shares, “We participate in any events happening downtown and are as active as possible in the area. We also support local families during the holidays and are involved in the Downtown Casper Business Association.”
Looking Ahead, What Are Your Aspirations for Your Business in Downtown Casper?
“My daughter and I are exploring new ideas like a mobile boutique,” Amanda reveals. “She is currently in business school and will play a significant role in our future expansions.”
What Advice Would You Give Someone Looking to Start a Business in Downtown Casper?
Amanda has always valued punctuality and accountability with her shoppers. “Stay true to your brand and connect with your customers,” she advises. “Engagement with the local community and other businesses is crucial on your journey.”
How Can People Learn More About Your Business and Stay Updated on Your Latest Offerings?
“Follow us on Facebook and Instagram for the latest updates and get to know us better through our digital presence,” she suggests.
Wrapping Up on the Atrium Plaza
We feel honored to have met all the business owners listed above and to have a platform like the Downtown Development Authority to share about the individuals and stores/shops that comprise our downtown Casper landscape.
Be sure to visit each of these local places, meet the individuals behind the story, and continue to show your love and support for all the people, places, and things that make up #MyDowntownCasper.
When you look at the website of Casper’s True Bakery, these are the principles that you will find lay the foundation for this unique Wyoming business. If the True Bakery is not a common household name for you yet as a Casper resident, or if you’re stopping through town looking for a great bite, this business brings a spin on the incredible “feel-good” foods that many of us know and love.
These handmade items are made fresh in-house in their downtown Casper location and are made with no preservatives, canned goods, or artificial flavorings. True Bakery also uses only organic ingredients, with nearly every item prepared right in the store, from their sandwich meats to sourdough starter.
This unique bakery was conceptualized by Mr. Bill Brockley Jr., the current owner and CEO of True Bakery. Initially conceiving his business plan pre-COVID-19 in Seattle, Bill went through an incredible journey to get his business running in his now beloved home of Casper, Wyoming, with his partner, Emily.
The “True” Beginnings: From Washington to Wyoming
Before diving into Bill’s journey as an organic bakery owner in downtown Casper and how he launched this awesome, organic-driven company, we want to share more about the owner’s backstory, where his passion lies within his unique work, and how he has reinforced and even introduced it into the central part of our state.
Meet Bill Brockley Jr.
Receiving the award of a Michelin Star in the cooking and restaurant industry is no small feat. When awarding a restaurant with this honor, these are a few things that the judges are looking for:
“the quality of the ingredients, the harmony of flavours, the mastery of techniques, the personality of the chef as expressed through their cuisine and, just as importantly, consistency both across the entire menu and over time.”
This is not a new concept for the owner of Casper’s True Bakery. With anything related to this level of honor in the culinary world, Bill knows the importance of producing the highest quality “star” to be served to his customers. Before launching his Wyoming business, Bill spent many years working in Michelin Star restaurants and with Michelin Star chefs. He is recognized as Michelin-trained and has worked in the industry for around twelve years. Nine years into his cooking and creative journey, Bill felt inspired to do something different.
While working as a line cook at a big restaurant in Seattle, Bill began to lose his sense of fulfillment and purpose. He recognized that he needed that new spark to create with no boundaries. Bill knew he loved making bread, and while spending some time in a brainstorming session with himself, the letters “T-R-U-E” popped into his mind.
He immediately wrote them down and circled the word “True” repeatedly on his notes in front of him. From that moment on, he knew exactly what direction his new business was headed in.
Knowing the mission he was striving for in his business plan, Bill worked tirelessly for weeks creating his business plan and crafting a business where food is true, free from harmful, debilitating, or “draining” ingredients that fail to serve our bodies. However, his vision was cut short when COVID-19 closed down the restaurant he was working at, creating a slight blockage for launching a company. After some traveling and eventually landing in Colorado Springs, Colorado, post-pandemic, Bill found himself enjoying a nice meal there with one question in mind:
“Where am I going next?”
From there, the opportunities were endless. Bill felt driven to head up to Wyoming, a place he had yet to live and venture through. Knowing Casper the Friendly Ghost from his upbringing, Bill felt like the Casper community was one he was ready to explore. Little did he know, this would be one of his life’s greatest decisions and adventures!
Bill’s Bakery Becomes Reality
When Bill arrived in Casper, he worked as a local food and beverage director. With his business plan still existing in his mind and the burning desire to launch his dream, he began his small business after two weeks in Casper, out of his apartment. Every Saturday and Sunday, he and his girlfriend were selling bagels, donuts, and the occasional loaves of bread.
After baking for his best friend’s wedding and providing donuts for the event, he realized how big of a hit his products were! By partnering with Wyoming’s Food for Thought Markets, Bill set up a stand to sell his locally-produced goods. When this work with them began, they customized (and thoroughly prepped) a bathroom and converted it into a prep kitchen so that the company could produce what they needed to sell fresh items for their newfound customers.
It was a massive success!
After working with the Wyoming Food for Thought Project for nearly six months, Bill found a spot in the Wolcott Galleria that he customized completely for his business. Within nine months, they were ready to launch, and the outpour of love and support from the Casper community has ceased to fall short.
On their grand opening day, they had at least 100 guests with a line going out the door of the local business for nearly three to four hours. The craze does not stop there! To this day, this organic bakery is still a huge hit, and they have won many awards in our local area that continue to demonstrate their dedication to the product and people they serve.
Organic Philosophy in Practice
As we have mentioned throughout our article, True Bakery is focused on products that are organic, natural, and, most importantly, “true.”
This business uses organic yeast that is not packaged and cultivated in their shop for their breads and other baked goods. All of their flours and sugars are of organic quality as well. This business has to work within specific agricultural practices and regulations. Because of some limitations within this set of standards, they are not yet using only Wyoming-based organic products. You can trust that they are sourcing ingredients from other producers that are 100% organic as well.
Not only is the philosophy of True Bakery reflected in their ingredients, but you will also see these practices reflected in their menu preparation. All condiments, from the ketchup to the mayonnaise, are prepared and handmade in the bakery. The seasonings and meats are also hand-prepared in the bakery. As for the delicious ham or corned beef brisket, which takes around seven days to make, you will be far from disappointed with this “farm-to-table” methodology.
Unique Offerings and Expertise
True Bakery is far from your average bakery experience.
Bill wanted True Bakery to bring an organic and health-focused approach to delicious food and the elegance of his Michelin Star experience without the skyrocketing cost for patrons.
True Bakery brings the finest baked goods and incorporates them into their most prized menu item: the sandwiches. Upon launching his business, Bill included a few different sandwich variations for breakfast and lunch. As he witnessed what a “hit” they were in the Casper community, he continued to expand on the flavor profiles and ingredients he built into his delicious sandwiches. If you are in the area, you must stop in and try at leastone of them!
Bill’s company also offers a full-catering spread that has grown wildly popular, especially throughout the holiday season. He shared with our team that they had been extremely busy preparing Thanksgiving and Christmas meals. These meals included protein, dinner rolls, desserts, and many side dishes. In just two days, they sold out on their Thanksgiving catering, and for Christmas, it was just one week for another fully-sold catering spread. Bill is extremely grateful for all of the support he has received through this new product idea.
The owner hopes to use his Level II Sommelier experience to bring a unique twist to fine dining in the downtown area of Casper. He plans to introduce tasting menus with different wines, foods, and flavors. Bill has brought this experience to some groups who have worked with him thus far and knows this will continue to expand as their business brings increased awareness to their services across the community.
Ferments
True Bakery packs a punch with its fermented products. Upon launching, True Bakery offered homemade kimchi and soy sauce alongside their beloved goods. While they have stepped back on these items, fermentation is still crucial for their purchasable five-year-old sourdough starter. This sourdough starter is just as organic as the items they sell in-store and is a kit. The kit has everything you need to make your breads and baked goods from home. Not only this, Bill has written his eBook, The Art of Sourdough. You can find this eBook online here, and inside, you can explore the history of sourdough, its health benefits, recipes, and much more.
The Importance of the Downtown Casper Community
Bill feels the Casper community has been nothing short of welcoming and supportive of the True Bakery mission. Through their work with the Wyoming Food for Thought Project, garnered relationships with Casper’s Copper Cup Coffee Company, and sit-down meals at Eggingtons, Bill knows that his involvement in our downtown area is far from slowing down. The owner of True Bakery is excited to see how these relationships continue to build for himself and other business owners in the downtown area and looks forward to the surplus of tourists and visitors that the state will see as Wyoming experiences its normal seasonal shifts throughout the year.
With the busyness of the holiday season, True Bakery was also able to give back to a local mission in Casper by donating any excess bulk organic ingredients to help those in need! They will continue to be as involved as possible in any way, shape, or form as they continue to grow their presence in our community.
True Bakery’s Goals and Expansion
As for their internal staff, the bakery is looking to hire another line cook to help with kitchen preparation and a baker to open in the mornings. The owner is excited to continue to grow internally to support the adoration they’ve received from the community thus far.
As for their external presence in Casper, Bill hopes to open another True Bakery location in East Casper. Not only this, but he would love to see them open a warehouse or production facility where they can easily handle their bulk production. These practices include grinding their flour and preparing their meats in a spot that gives them the space to work with all of their fine ingredients. Considering their more long-term goals, Bill would love to open various True Bakery locations across the state of Wyoming, bringing these whole, organic products to citizens from all over the state.
Ending on a Sweet Note…
As True Bakery continues to write its story in downtown Casper, their presence extends beyond the bakery’s doors. The upcoming Bridal Extravaganza at the Ramkota Hotel in Casper this January is a prime opportunity to experience their exceptional catering menu firsthand. Whether planning a grand event or an intimate dinner party, True Bakery’s offerings will elevate any occasion.
True Bakery maintains an active and informative presence online in its growth and community engagement journey. Their Facebook page and website are great spots for discovering their latest creations, retail items, and the inspiring story behind their establishment.
Join us in celebrating and supporting the businesses that make our downtown unique. Share your experiences, favorite finds, and moments of delight with #MyDowntownCasper, and be part of the story that makes downtown Casper a place like no other.
Novelty toys and games can seem so sparse in a technologically driven society. While this isn’t necessarily a problem for our younger generations, highlighting a store that takes us back to our childhood and recognizes the fun, kinesthetic part of playing and learning with new toys is incredibly exciting.
If you are new to the downtown Casper area or have yet to stop into the beloved Toy Town, you will be welcomed with the smiles and knowledge of this Casper toy store’s employees and owner. While this store features new and exciting toys fresh in the market, you will also find some novelty items here, such as the iconic LEGO® sets, Barbie dolls, puzzles (of all shapes and sizes), and even Lincoln Logs.
With over 38 years in downtown Casper, Toy Town has witnessed various seasons, shifts, new construction, and the normal turnover of business. They are a fan-favorite not only by our locals but also with the passerby tourists our town draws in throughout the year.
The 38-Year Journey: From Past to Present
The owner of Casper’s Toy Town, Dalene Lockhart, started her store with her family in mind. After her son was born in 1984, she realized how difficult it was to find the perfect entertainment, learning, and fun toy for her infant. By trusting in the vision, Dalene went “all in” on her new toy store by finding the perfect products, building their mission statement and brand values, and working as hard as she could to launch a spot for those looking for a great toy, game, or activity in the downtown Casper area. Once 1985 rolled around, it was time to open to the public.
Dalene first opened shop where the current Wind City Books is downtown. After three years there, they relocated to where the current Cadillac Cowgirl is until 2015. They then moved to Wolcott Street, which is where the store is still located to this day. This store has never lost its charm through all the moves and changes our beloved Casper has experienced in the last 38 years. There exists a huge sense of loyalty and adoration by its customers. This store has also been named a “generational toy store,” for they have established a presence long enough to see babies grow up and eventually return to the shop for their children.
Dalene also shared with us that since opening and experiencing the changes in marketing and advertising over the years, social media and an online presence alone have been a big opportunity for this small business. You can find Casper’s Toy Town active on both Facebook and Instagram. They also have a great website for information about the business and the many in-store toys, brands, and items they carry!
Peek Inside the Toy Chest
There are numerous brands of toys and games for children (and even adults) of all ages! Whether shopping for a little/loved one or browsing to fulfill a collector item, you can find it all at Casper’s Toy Town. The owner mentioned that when choosing the product line she features that season, she ensures they fill a unique niche that might be missing in our Wyoming town.
Toy Town has various stuffed animals, building items, puzzles, dolls, and more for the little ones. For the collectors or adult gamers, you will even be able to find 18+ games in the store, Funko Pops, and other collectible brands and items. Dalene shared that many of her customers’ “go-to” products are jigsaw puzzles, Go Fish, and other family-friendly/group games that unite everyone.
In a market with numerous toys and activities always being created for children and other individuals who enjoy them, choosing the perfect toys that fit the Toy Town toy chest is difficult. However, the owner mentioned that there are various criteria she follows to choose the perfect addition to her store:
It must have play value (even on the level of collectibles).
It must teachsomething (think problem-solving skills, for example).
It must add to the enjoyment of life!
When looking at these three necessities, you will see that nearly all Toy Town items have their own special or unique details about them that you just can’t find anywhere else. While you won’t find any local items in Toy Town, you will find the most dependable, loved, and trusted brands for your loved ones here. All you have to do is come and see it all for yourself!
Holiday Magic: Gifts, Games, and Glee
When going into any major retailer or chain store, finding many products that are the same or don’t have a unique spin is inevitable. That is why we see our Casper’s Toy Town as a treasure for holiday shopping, especially if you are unsure where to begin your gift-giving for the younger generations.
Many toy manufacturers today are still geared towards building a more hands-on and play-related product, even in a world built on technology and nearly instant communication and information. The physical world demonstrates the need to know how to do things with our hands, solve problems, and build skills. At Toy Town, many toys are chosen from this basic principle. If this sounds up your alley for what you are searching for regarding holiday gifts and surprises, you will be pleased to find various construction toys, stuffed animals, and awesome “stocking stuffer” novelty items here (they even have yo-yos!).
While our downtown toy store is not hosting any more holiday events through the rest of 2023, you must catch the major celebratory happenings in August and November each year. They usually host LEGO®-building competitions and a “play day” with various activities and games so kids, adults, and collectors can come in and experience the various specialties that Toy Town offers their community. To honor their prices year-long, they don’t make any big shifts in pricing during the holiday season; however, you will find “specials” tables throughout the store to snag some deals as you finalize your Christmas shopping this year.
Holiday shopping for all ages can be a unique experience when you enter the store. Toy Town offers some “branded” Toy Town products that make another great gift option for the collectors in your close circle. Their LEGO® options are unlimited, and they have some awesome “World’s Smallest” items to check out! These gifts are unique to this store, and the branded Toy Town products cannot be found anywhere else. Whether you’re coming in knowing exactly what you’re looking for or have no idea where to start for a special someone, you can guarantee that this team will have all you are looking for with your time spent during the holidays in downtown Casper.
Toy Town’s Role in Downtown
Because of their 38-year presence, Dalene has found that her Toy Town is a “destination store.” Each visitor has a unique experience! This local shop gets involved in our Casper events and likes to be a place of “insight and knowledge” for passersby and visitors.
As downtown Casper “vets,” we love talking about the customer experience when you visit this toy store. They have incredible stories and anecdotes for each product, know their product’s functionality and use, and let the experience be in the hands of the customer.
What the customer wants, the customer gets, and we are happy to witness so many involved shoppers and supporters of our local Toy Town!
A Final Reflection on This Casper Wonderland…
Rooted in years of experience and a deep love for the Casper community, Toy Town stands as a beloved mainstay, unwavering in its commitment to meet its loyal customers’ evolving needs and desires.
The moment you enter Toy Town, you are enveloped in an atmosphere brimming with enthusiasm and knowledge, thanks to a team of staff who are as passionate about play and education as they are about customer service. Each visit to Toy Town this holiday season is an opportunity not only to find that perfect, delight-sparking gift but also to immerse yourself in the vibrant heart of our community.
Toy Town resonates with the spirit of Casper. In this space, every interaction – selecting a gift, discussing the latest toy trends, or simply enjoying the festive ambiance – connects you more deeply with our home. Join us in a celebration beyond the holidays as Toy Town continues to unify the people of #MyDowntownCasper year after year.
Frontier Brewing has swiftly become a beacon in Casper’s vibrant craft beer landscape. Nestled in the city’s heart since 2017, this brewery has carved out a unique niche, particularly after transitioning to the iconic Fox Theater. The revamped space boasts a sprawling taproom and offers an inviting atmosphere that caters to everyone. Family-friendly by design, Frontier Brewing merges the appeal of classic movie snacks with an ever-evolving lineup of craft beers. It’s a place where weekly new brews meet diverse, year-round entertainment, setting the stage for experiences as rich and varied as the tastes it serves.
If you are new to the craft brew and brewery scene, craft beers and microbreweries use a more traditional style of brewing ingredients and/or techniques. As for those ingredients, you will find them in nearly all beers, grains, hops, water, and yeast. At Frontier Brewing and many other craft breweries throughout Casper, you will find these basic ingredients or brewing techniques; however, each has its unique flair.
According to the Cowboy State Daily’s article on craft breweries and microbreweries in the US, Wyoming is fifth in the nation per capita, with over 50 breweries across the state. Frontier Brewing creates a special experience within those incredible brewery statistics that ties in the heart with a typical home–brewing process.
Talk about love in a mug, right?
The Origin and Evolution
Still brewing from their original system, the Frontier Brewing team and its owners are pleased with their relocation! While their original spot on 2nd Street was great, they have newfound opportunities to serve their local Casper community best. They have made their “lowkey” spot a huge hit for not only the locals but also for the tourist scene that lies within our Wyoming summers.
Since opening their new taproom, the owners have experienced a new glimpse of inspiration for what will come. On the top of their lists are ways that they can get more involved in getting Casper involved! With more space means more opportunity at Frontier Brewing.
This business was built from the ground up through the support of the Casper community, especially the brewery-lovers. Without their support, they could not have done it. The manager, Asia Eisenbraun, mentioned that community is essential to any growing process in the business. Since working with our other downtown business owners, we have noticed this as a common theme of discourse: building community builds community, and we are so grateful to witness it amongst our Casper friends and family members.
New Horizons: The Impact of Changing Locations
Asia also shared with the Downtown Development Authority team that it has been incredible to watch the increased support and love that Frontier Brewing has gained since moving to the old Fox Theater. She reiterated how important it is to their creative, community-building process!
“We wanted to do something out of the box.”
Asia Eisenbraun
Since adding nights of live music and comedy shows, they are doing just that: creating a versatile space where there is truly something for everyone. We love to see our local business owners thriving with opportunity! It leaves not only us hopeful for what is to come, but we also hope it inspires youto try out each of these businesses, have a new experience, and see how they contribute to the inviting atmosphere of our downtown Casper area.
Beers and Brewing
As we mentioned earlier, Frontier Brewing’s brewer has a more traditional take on the beer brewing process—gaining years of experience through home-brewing. However, from the flavors to the names of each beer, this brewery provides its original take through its employees, friends, and community members.
How is this done? By paying homage to the people who have impacted their lives.
Asia mentioned that they have a beer on tap named after a late family friend: “The Shteeve.” You will notice other idiosyncrasies like this the more familiar you get with this team. You will also notice various flavors and flavor combinations used at this Wyoming brewery… whether seasonal or a fan-favorite, their creative juices for beer never “tap out.” Instead, they come freshly kegged, ready for their next admirer!
Community Engagement and Culture
Frontier Brewing wants to be the reason that fellow Wyomingites, beer connoisseurs, and downtown strollers leave their houses and enjoy their time in downtown Casper! Whether you need an afternoon pick-me-up brew or a place to watch evening entertainment with the family, you will never run out of ideas for “things to do” here.
Not only is the brewery a great place to get a snack during the busyness of the day, you can occasionally find local food truck favorites to join your movie theater treat and specially crafted brew. Many locals are especially seen about the brewery when they have extra food to join the pleasant beer. And with good beer and great food, the vibes are high and emanating throughout this business!
One of our local Casper friends shared more of her experience in the brewery with us:
“Frontier Brewery has a different vibe! It is an old movie theater, which makes the entertainment great in the original theater spaces. You can enjoy their drinks, watch musicians, or socialize upfront or in their new taproom. It supports our downtown community and the business owners, and allows local talents and musicians to showcase their specialty in a safe and supportive place. I love hanging out here!”
Makala B., Casper, Wyoming
Let’s Celebrate the Holidays!
While Casper’s Frontier Brewing has no major plans for the holiday season, they have been participating in some local downtown holiday events. The manager shared with us that they collaborate with Casper’s Funky Junk every Saturday for a takeover at the brewery from 11:00 a.m. to 7:00 p.m. When you attend, you will find various vendors and local creatives you can shop from while finishing your holiday lists. This will continue until December 23, in case you have not had the chance to stop by yet.
Besides this event, they have a beautiful Christmas tree to enjoy while participating in their $50 deal that is running right now. You will get a free pint when you spend $50 on anything at Frontier Brewery. Try out some new brews and cash out on this awesome deal while it lasts.
The Experience
The most important thing to remember at Frontier Brewery is this: make yourself feel at home. The team at the brewery is a family, and they want you to feel just as familiar as they are with each other. Since opening over six years ago, this “mom-and-pop shop” has found its community in its beer-loving friends. Because anyone is welcome there, they have found a great deal of comfort expressed by their customers, especially those looking for a place to bring the whole family to spend time together and with others in their community.
As a brewery, it can be nerve-wracking to compare with the bigger beer brands. Asia stated that she feels they have been able to cater to the “beer aficionados” and those new to the scene. Besides offering alcohol-free refreshments, you will find a selection that fits your needs regardless of your preference—even White Claws are available if you feel like beer is not your drink for the day! Their self-pour service allows new customers to get their beloved “go-to” pint or even try various testers until they find the right match.
Frontier Brewing likes to keep a good IPA (India pale ale) that is nice and hoppy or even a fruity beer on tap as they shift their weekly beers. However, Asia discovered that in a recent study, Malt beers seemed to be the preference for most Wyoming beer drinkers. Because of this, they also craft their beers on tap with this brewing style in mind.
Asia shared that she loves “The Shteeve,” a Belgian wit. If the “wheatier” beer is not your style, the manager mentioned that having an overall feel for your beer (or flavor) preferences is important when finding the perfect option at the brewery. They have regular changes to what is on tap each week, so the brew-picking process always gets to be new, even for the regulars!
Looking Ahead
To keep serving its role in the downtown community, Frontier Brewery hopes to continue its expansion and presence. They aim to attract more visiting crowds and local regulars, especially over the summer, to keep participating in more downtown events, and to host a variety of experiences for everyone to enjoy!
Frontier Brewery also looks to enhance its culinary and beverage offerings, catering to the diverse tastes of food and beer enthusiasts. As the brewery expands, integrating more food and drink options will naturally complement its growth strategy, enriching the overall experience for customers.
Moreover, Frontier Brewery is not just about the drinks; it’s about building an inviting community. They invite you to take a break from your holiday shopping and strolling for an elevated beer experience. Here, you’ll find more than just a pint of beer—you’ll discover a hub of camaraderie, culture, and craft.
Join our lovely friends at this small craft brewery, where every visit promises new flavors and warm welcomes. Frontier Brewing isn’t just a destination; it’s a journey into the heart of the #MyDowntownCasper scene.
Not only does this store feature all their timeless but season-inspired pieces at all points during the year, the holidays are well-spent in this store, for it is its owner, Sharla Norvelle’s, favorite season to decorate for and pick items for display is the Christmas season.
Holiday Decor Extravaganza
Sharla shared with us that she adores the holidays in Mustard Seed. You can find all things “sparkly” and “shimmery,” just a few of her favorite “styles” that raise the bar entirely regarding home decor. She loves the spirit of the Christmas season. Adding that little “holiday flair” with matching glass reindeer, themed Christmas trees, and even a few rustic branches for the mantle are great examples of elevating the elements of your home during this time.
Sharla mentioned that she also has a few special ways to give back to her loving Casper family during the holiday season. To be up-to-date on what deals you can snag in-store, follow Mustard Seed’s Facebook and Instagram updates today, over the Black Friday/Cyber Monday weekend, and as we approach Christmas. We noticed that Sharla’s team already announced a store-wide 15% off for Black Friday, so don’t forget to take advantage of this as you’re shopping for all of your loved ones in downtown Casper.
The Mustard Seed will not participate in any downtown holiday business events… YET! Since they have moved from their original 1st Street location and are in their second year at 117 E 2nd Street, they are still working on grounding themselves there, building connections with the new foot traffic and neighbors, and building the storefront of their dreams. However, their doors will be wide open for new and recurring customers during the holidays, and they look forward to meeting more of the Casper community in the coming months and years.
Creating a Casper Community
The store’s owner shared a bit of her history and how it led to her two successful home goods stores here in downtown Casper since she started in 2017.
Sharla has always held a deep love for design, and as a natural-born creative and cosmetologist for 20 years, it was time for her to hang up her smock to focus on her passion for home design. She originally began doing a few side projects for friends and family before holding a few trunk shows out of her garage. She graduated from her home garage into her first store.
Since opening her original store and transitioning into a bigger store “a little down the way,” Sharla has felt nothing but gratitude for the supporters she has had and gained over the years.
I am blown away by all of the support from the Casper community. The support has just been amazing.
Sharla has relished the influx of new customers in her new location and witnessed the growth of her business and neighboring establishments. With enthusiasm, she shared the news of a friend opening a nearby bookstore and the neighborhood joy with the prospect of more stores and restaurants joining the community. The collaborative effort to sustain these businesses and foster community expansion is thrilling.
Being a downtown business owner has allowed Sharla to connect with other entrepreneurs. She mentioned to us that there is something incredibly unique about being a business owner from Wyoming and continuing to plant one’s roots in Wyoming when developing one’s career. She loves that Casper has a downtown community with plenty of heart and inspiration to continue to build this incredible area.
Like several businesses we’ve engaged with recently, Sharla also expressed her excitement for increased involvement. Identifying herself as a “mover and shaker,” she thrives on adapting to new trends, events, and developments. Anticipating an active role in community building, she is eager to explore opportunities for creating events as a business owner that will foster engagement here, too.
Your One-Stop-Shop for Home, Gifts and Garden
Sharla wants your experience to be just what you’d expect to find with a mustard seed: a hope that sprouts into a significant blessing! For any newbies to Mustard Seed or our seasoned visitors, you’ll experience something new and inviting when you walk in for the first time or the 100th time. The store should ultimately feel “like home,” with warmth, invitation, and embrace!
To make that visit even more unique, Sharla wanted us to share a few “insider” secrets with all of you for visiting her store:
Take each space at a time. Decorating a home can be challenging. Focus on one space, create your vision, and execute it with our in-store guides.
Don’t rush the process!
Don’t try to tackle too much all at once. Our spaces and interests are constantly changing, as Sharla mentioned earlier. It is essential to be mindful during this process and work with a team that makes you ready to face all your home decor wants head-on.
As for what you’ll find upon arrival? A little bit of all the things you love. The store’s owner shared that she is obsessed with throw pillows, so you will find plenty in-store to add that little extra touch to your home decor styling. You will also find pieces that may sway more rustic, artsy, eclectic, and even more clean and minimalist if that is your jive. To sum it up, Mustard Seed is great for expressing those “guilty pleasures” that come to our mind when we get on a decorating and styling spurt.
Visit #MyDowntownCasper’s Mustard Seed Home, Gifts, and Garden, and let your inner designer out as you work with this incredible team. They wanted us to share as we concluded that they are incredibly grateful for your support over the last few years and look forward to welcoming you in and working with you, whether you’re a first-timer or a tenth-timer.
We are calling all our Wyoming foodies to jump back in time and step into the wonderful Wild Lunch Market, our new neighbor in the downtown Casper area. Located at 124 E 2nd Street, this cute cafe is perfectly located amongst our downtown Casper natives, adding a quick pit-stop for your afternoon pick-me-up during your holiday-shopping stroll…
The Wild Lunch Market is a Hollywood classic, to say the least. Their menu items mirror your favorite timeless movies, such as Married to the Mob, Monsters, Inc., and The Terminator. Not only are the names tailored to fans of these classic films, but the backstory for this business owner, Bonnie Curtis-Odell, draws on an admiration for movies, creating her cafe based on her and her father’s love for Hollywood and other Hollywood-inspired cafes and stores from her childhood.
To mention just a few of the delicious items she has created and tailored to her unique vision, here is your sneak peek at The Wild Lunch Market’s menu:
The When Turkey Met Pesto Sandwich: smoked turkey, muenster, red peppers, dill pickles, romaine, a side of Mustard League Mustard Sauce, and a side of pesto mayonnaise
The Yell Raiser: a chocolate raspberry jalapeno cake with chocolate frosting and a raspberry glaze
… and many more! If you want to start early, go ahead and take a look at their menu here. Some of their most popular items we also wanted to mention are the Hazed and Amusedhazelnut tarts and the My Big, Fat, Greek Salad.
A Taste of Nostalgia
We have seen and continue to see many incredible businesses in downtown Casper and throughout our state, highlighting the rich histories many of us love remembering and honoring. Whether in food, art, or home decor, touching on these childhood moments is not a lost practice.
Bonnie shared with our downtown Casper team a little insight into where her love for her business first began:
My dad was a huge movie “buff,” and as soon as I was old enough to sit up, he made me his little movie-watching buddy. He passed away ten years ago, and he actually grew up in the town of Hollywood and loved the classic Hollywood delis that were everywhere. So, he raised me on all of his favorite classic deli sandwiches, which stuck with me when I started cooking and contributed to a lot of my recipes. Then, when I was trying to decide if I should make the jump and open my own place, I randomly found an old menu from my dad’s favorite deli when I was going through a box in my attic. I knew instantly exactly what I should do. The menu is now framed on the wall of my shop by the front door.
To say this business is built from the heart is an understatement. We are honored to meet with new business owners who bring their stories from inside and outside of Wyoming to life right before their eyes! While Bonnie did not grow up in Hollywood, she integrated her upbringing in Casper, Wyoming, with her experiences with her dad into The Wild Lunch Market, which ties in our Wyoming community and pieces of pop culture that are universally loved worldwide.
Aside from her love for movies, Bonnie has worked in the Casper service industry since she was 16. She recalled being a front-of-house employee at a local restaurant that experienced a loss in the kitchen and was called back there to pick up the pieces… Ever since that moment, cooking has not only taken away her anxiety, it has inspired her beyond her wildest dreams—perfectly fit for an owner of The Wild Lunch Market.
A Gem Built for the Casper Community
Bonnie has loved her experience thus far as a downtown business owner. She shared with us that her overall goal upon starting her business was to be the place for everyone. Our downtown Casper community is full of different businesses in all industries. There is no “one size fits all” when classifying each of them. However, one thing they all have in common is that their time is valuable. She wanted to create a lunch spot where anyone can find something they love at a great price and in a timely manner. So, if you’re looking for a nice place to sit down with friends and enjoy a delicious meal or a quick stop during your day, The Wild Lunch Market is just for you.
This small business owner has found a way to connect with all her ideal customers and has made incredible connections thus far with the neighboring businesses in her area.
There are some incredibly warm and encouraging people next door. I could not imagine having better neighbors.
As for the upcoming seasons, she is looking forward to another summer filled with new faces visiting Wyoming for its beautiful temperatures and even more incredible scenery, as well as the familiar holiday shoppers that are making their way to the downtown area for the Christmas parade, and all of their holiday needs! Bonnie also looks forward to establishing her roots as a popular lunch spot and eventually opening up with a bigger space, creating a drive-through window for all of the “on-the-goers” that need something quick and delicious, and partnering with other local businesses to keep her fresh grab-and-go items in their stores as well!
As for the Holidays…
With the cool Wyoming temperatures, we may hesitate to go outside and visit our local businesses. Nevertheless, we must support our locals by showing up and supporting their cause!
The Wild Lunch Market will be staying open late with hot cocoa and plenty of fresh cookies for this year’s upcoming Casper Christmas Parade, so be sure to stop in and check out all of their unique delicacies and get familiar with Bonnie, her best friend, and her incredible mom who have been so helpful in creating the owner’s dream business!
Also, in time for the holiday season, Bonnie will be featuring unique grab-and-go items, hot sandwiches, and mac-and-cheese flavors that are cycled out daily and weekly and even hold a little holiday flair as we approach the Thanksgiving and Christmas seasons.
Check out The Wild Lunch Market online or on social media, follow their page, and stay up to date with them. And if you’re ready to embark on a cinematic culinary journey, visit The Wild Lunch Market and discover the perfect blend of Hollywood nostalgia and Wyoming charm in every bite here in #MyDowntownCasper.
What are some of the first questions that pop into your mind regarding the holiday season?
Are you wondering where to go for your seasonal home decor?
Are you concerned with finding great, “all-encompassing” stores for Christmas shopping in your area?
Or is all of the above leading you to feel overwhelmed with the pressure of the holidays?
For all of our rustic home decor lovers passing through or living in the Casper area, we have your next go-to spot for all your Christmas decorating and home decorating needs: Sierra West.
Sierra West Brings Rustic Elegance and Charm
Judy Anderson, owner and full-time presence at Sierra West (except for Sundays), holds a deep affection for her downtown Casper store. In the family since 1988, the shop stands as a cherished gift. Initially started by Judy’s daughter, who later relocated to Minnesota, the holiday ambiance within the store remains as vibrant as its inception. Despite the distance, the festive spirit is shared by Judy and her daughter, who makes the journey to Casper each Thanksgiving to lend a helping hand to her mom and the other employees during the bustling holiday season (be sure to drop by and say “Hi!” amidst the Thanksgiving cheer).
As someone who loves and appreciates interior design, Judy recognizes the “perfect fit” that Sierra West has in her life. She originally studied interior design, and after serving as a Manor Heights teacher for some time, she was blessed with returning to her passion full-time by running this store.
At Sierra West, you will find various home decor styles. However, Judy states that her intention for each piece is not to be fancy but to be “neat.” Many of her recurring shoppers, along with the new ones, love paintings and other unique wall art pieces found here. Not only this, but her hides, which range from small runners to large area room rugs, are some of her top-selling items! These hides are all 100% authentic and are of exquisite quality as well.
Cross Off Your Christmas Wish List
When the holidays feel a bit “much,” turn your attention to the “Santa” of holiday decor shopping… Sierra West! Transforming into the “North Pole” of holiday decor shopping every year, Judy’s store, also labeled as “The Christmas Store,” unveils a spectacular array of festive treasures. Picture hundreds of meticulously arranged items, each with the spirit of the season, awaiting their unique home through the holiday shoppers. Judy shared with the DDA team that she has over 82 fully decorated Christmas trees available in-store—enough to cover not only the lower level of the shop but the main level as well! While we know that decorating a Christmas tree is one of the most fun holiday traditions we partake in, the truth is, we sometimes don’t know where even to begin, especially when the holidays seem to sneak up on us so quickly…
Judy and her team prepare a store full of your favorite Christmas goodies and go-tos to take the load off. You can find it all here, whether it’s a garland for the mantle or an advent calendar for the little ones. To make your holiday shopping experience a little merrier, the owner told us she will run holiday decor sales from nearly 20-30% off on all items.
Yes, you read that right—all items in Sierra West are included in this incredible sale!
The Sierra West Experience
When you step into Sierra West, you naturally feel like family. If you’ve been in Casper for a while, you may even know the lovely Judy outside of the store as well. And if you do, you know you are nothing less than her friend!
Judy shared that she loves having new and old visitors inside her store. She also stated that being in the downtown Casper area brings many “… interactions that just give her light.” She appreciates the sociability aspect of her role first and foremost, with all of her many different “hats” as a business owner. She mentioned:
“I love it every minute I am here. I could never resent a minute that I am here because I just love it. If I did not love this work, I wouldn’t be here.”
To say the least, Sierra West is a store full of heart. It is evident here, especially in holiday decorating and the overall essence of the holiday spirit. If you are looking for somewhere that brings the Christmas “wow factor” and makes your shopping experience personalized and unique to you and your family’s needs and wants, this is the place to go!
If you are hesitant to start your seasonal decorating this early into the holidays, be sure to catch Miss Judy and other members of the Sierra West team at this year’s local Chocolate Walk and the Business Expo that is happening within the next few weeks.
We’ll see you in #MyDowntownCasper, holiday shoppers!
Whether you’re just visiting or you’ve been a Wyoming resident for months or years, downtown Casper is a great place to be. The summers are filled with sunshine, coffee on the patios, and your favorite local shops selling their treasured outdoorsy items for the two-to-three-month return of warmth. You will find backpacking equipment and gear, cameras and other gadgets, toys, trinkets, and items that will remind you of our beautiful state…
As the winter blows in, we feel its shift in the air. Our local stores no longer leave the doors propped open, summer beverages turn to hot cups with cardboard sleeves to keep our hands warm and protected, and our favorite summer trinkets are replaced with coats, sweatshirts, jackets, and hats! However, the downtown Casper area does not lose its hustle and bustle. As the holiday season ramps up, stores shift their displays in favor of Halloween, Thanksgiving, and Christmas, more holiday events are added to every calendar, and menu items reflect seasonal preferences in local coffee shops and restaurants.
We want your holiday shopping and leisure time to be worthwhile, and if you’re looking for a great place to start, you will find that shopping downtown will be the best decision you could’ve made!
Start Early: November Holiday Shopping
We met with the owner of The Cadillac Cowgirl, Calley Hobza, in downtown Casper to get a deep dive into what the holiday season looks like for her store…
Calley shared with us that The Cadillac Cowgirl is not only holding their special deals for Black Friday, Small Business Saturday, AND Cyber Monday, but she is also hosting a sale for Pink (Black) Friday.
What Is Pink (Black) Friday?
Pink Friday, a unique holiday that mimics the spirit of Black Friday, is designed solely for boutique owners. Because many small business owners may get “skipped over” by consumers headed to their favorite large-corporation stores on Black Friday, the small stores don’t get as many sales. They may face more detrimental effects from the economic boom throughout the holiday season.
Not only will you be able to stock up on your favorite gifts and goodies from The Cadillac Cowgirl on Pink Friday, but the store will also be hosting its own Hat Bar. At the Hat Bar, you will be able to customize your own Trucker Hat completely, and those will start around $50, depending on your personalization preferences and design. The Cadillac Cowgirl will also be offering permanent jewelry on this day, so if you’re looking for a fun excursion for your local downtown shopping day, this would be a great way to create a long-lasting memory for yourself or someone you know.
Calley shared that she works with vendors that best serve her customers. She mentioned that many of her returning customers are fond of the jeans she sells in-store, stating that they simply “just fit” regardless of one’s body shape, size, or concerns.
Downtown Casper Chocolate Walk
Besides our standard holiday parade in downtown Casper, there will also be a local chocolate walk on the first Thursday of December (December 7, 2023). You can purchase your chocolate “passport” with various downtown businesses listed. Each business you visit, including our spotlight store, The Cadillac Cowgirl, will have a chocolate you can get for free or purchase while taking advantage of the time you spend in our beautiful Casper hub preparing for the holidays.
Shop Local at The Cadillac Cowgirl
In our chat with Calley, we learned much more about her store, herself, and her connection with the downtown Casper Community.
Calley mentioned that as a born-and-raised Wyoming native, she has always been passionate about connecting with other Wyomingites. As she started her journey in the workforce here, she was able to get her license as a cosmetologist doing hair but felt as though she wasn’t fulfilled with her work.
Her answer? Prayer.
Calley was blessed with The Cadillac Cowgirl with three weeks’ notice, and business began to boom from there!
Downtown Casper Creates Connections in the Community
Calley’s journey with her store has allowed her to create new friendships, acquaintances, and even smiles for the new and returning customers who visit her regularly. She aspires to be a store owner where every client feels accepted and welcome when they walk into the store and where they will be more than pleased to discover that there is truly something for every individual.
The owner told us that she loves seeing the faces of those that get excited when her storefront displays are updated for the holiday season and that interactions with these customers are what keep her motivated to continue growing and expanding in not only her goals as a boutique owner but also in her contribution to the Casper area.
The Future of The Cadillac Cowgirl
As for the future of this beautiful boutique, Calley has various ideas for where and what her storefront can create for her and her beloved community members. She hopes to create another Cadillac Cowgirl somewhere else in Wyoming (recommendations, anyone?). Not only this, she said that creating a Cadillac Cowboy (or another men’s-focused store) would be an excellent opportunity for her.
Calley contributed her success thus far through her connections with locals and businesses and leveraging her social media accounts to draw interest and intrigue from a “cold” audience. She loves creating content in her favorite styled outfits, and you can find more of The Cadillac Cowgirl on Facebook and Instagram.
Are You Ready for Your Holiday Shopping Experience?
As the cool temperatures drop and the snow begins to fall, we want to remind you that there are so many businesses and local owners in the downtown Casper area that are ready to greet you this holiday season, such as our lovely friend, Calley, at The Cadillac Cowgirl!
Whether you’re searching for a fun, family-friendly outing or an afternoon “getaway” to mark Christmas shopping off your agenda, #MyDowntownCasper is the place to go!
There are wonders to see in every corner of the world. Here in Casper, Wyoming we have our own set of wonders that are must-sees if you’re traveling through! For several years these sites have been called “The Seven Wonders of Casper”. Over time, the seven wonders have been expanding and added to if something is deemed to fit as a wonder! Even with all of these new curiosities, the original seven will remain an adventure to go check out.
As a bonus, five of the original seven wonders are located in downtown Casper making it easy to see them in one downtown Casper trip! The downtown is a beautiful area and lots of fun to wander around so go check out these “Wonders” soon!
1. Egg Beater Tower
“Egg Beater Tower” is a Wells Fargo tower that has been standing since 1968 and is one of Casper’s most recognizable features. It is located at 234 E. 1st St. When standing directly underneath the tower, if you start to spin in circles you will feel like you are inside of an egg beater (and possibly a little bit motion sick!).
2. Echo Chamber
Our next wonder is located at Natrona County’s Public Library at 307 E 2nd St. The Echo Chamber is right outside the front door of the library’s front door. If you stand right in the very middle of the curved wall’s enclosure, the wall will echo whatever noise is made by the person standing in the middle. The only person able to hear the echo, however, is the person speaking!
Echo Chamber outside of Natrona County Library
3. Magic Mirror
This mirror is outside of a store called “Fashion Crossroads”. When you take a few steps back and look at the mirror it will give you the illusion that there are two different doors to walk into. However, once you try to go to the second door, you will realize that it’s only a mirror!
4. The Clock That Doesn’t Tell Time
Some call this wonder “The Hidden Clock”! This unique relic is hidden in an alley behind Casper’s Downtown Parking Garage. If you go up the third floor of the parking garage and look to the left, you’ll be able to see it on a brick wall!
The Hidden Clock: picture taken from alley below it
5. Spiral Staircase to Nowhere
Some call this intriguing set of stairs “The Staircase to Heaven.” This wonder has been the star of numerous photoshoots. Despite its photogenic ability, it is hidden in an alley behind a store called “Toy Town”. The alley, also, has its own various art pieces down the walls that may be worth a photoshoot!
The Spiral Staircase
The other two wonders are on the way to the mountain and they are called “Lookout Point” and “Gravity Hill”.
All of these sights are worth a visit and will make for a memorable trip! If you find yourself driving through Casper, WY then this would be a perfect leg stretch and adventure! Visit 5 out of the 7 wonders of Casper all downtown in perfect walking distance, and then once you’re done you can stop at one of the many delicious downtown eateries!
Getting a chance to make some memories in the Backwards Distilling Company is one of those spectacular moments! Backwards has taken a softer approach to the decor and vibes of your normal bar, and they make a point of trying to make their tasting room a very comfortable, welcoming and laid back environment by encouraging customers to ask questions, keeping the music low to stimulate more conversation, and introducing their brand story.
As a family owned company, Amber Pollock was happy to share some of the history behind their family business. The Pollock family was always fascinated with the circus and were always looking forward to their next trip together to the circus, these trips created many fond memories for Amber and her family. Amber and her brother were so intrigued that they even went to a circus camp in highschool! Wanting to embody and reflect some of the family’s values, Amber thought it was appropriate to give her distillery’s vibe a playful, colorful and family connected feel. She wanted to approach it in a way that felt like a trip to the circus!
Along with the atmosphere, there are several unique and delicious drinks to enjoy. Each cocktail has the highest quality as it is prepared with Backwards’ own homemade liquors and spirits as well as their own fresh squeezed juices, mixers etc. When going up to order, you are encouraged to ask all sorts of questions and the staff is always looking forward to getting you a drink for you to enjoy, and loves to explain their process and make your experience even more inviting. The staff at the drinkery work hard to make the drinks aesthetic and tasty! When you go, make sure to ask lots of questions and appreciate all of the knowledge they have behind their craft!
There are a few cocktails that are so popular they are served year round, they are called the “Freak show” and the “Big Top”. However, other drinks are constantly getting rotated and mixed around so it’s never the same thing twice! To name each and every new drink, Amber and her team research history about the circus and find a fitting name based on their findings, making it even more unique and intriguing.
When finding yourself in Casper, you won’t be disappointed when making this place one of your stops. When you find yourself there, relax, ask questions about their story, and enjoy! Cheers!
Remember the scene in the movie ‘Cars’ when they are driving along the newly fixed road and listening to “Sh-Boom (Life Could Be a Dream)? Driving along 2nd Street in Downtown Casper in the evening gives off the same kind of vibe as that!
Courtesy of: https://cars.disney.com/galleries
As you feel like you’re on Route 66, keep the vibes going and head into “Rialto Soda Fountain”! This quaint little shop will have you twisting your head in all different directions to see all of the old-timey knick-knacks and fun decorations! After you’re done admiring the decor, you can order a delicious gourmet soda, some malts and ice cream, or some good old fashioned comfort food!
Talking with Rialto Soda Fountain’s owner, Rob Piotter, will make your day! He’ll make you feel welcome and like you’re his favorite customer no matter who you are! Rob has been running the soda fountain for 5 years, it began when Rob and his wife stumbled across the building and saw an old soda fountain in the back of the room!
Rob appreciates the integrity and historical value of downtown Casper and loves that his shop has an older feel to it! Their expression is “Bringing Back Yesteryear”, and they love making it a fun, warm and family friendly environment! Rob’s favorite thing about his store is getting the chance to chat and connect with new people from all over, and they have a guest book which they ask everyone who comes in to sign and say where they are from!
Rob was happy to describe a few of his favorite things about the shop! One of his favorite decorations on the wall is a dollar that was signed by his very first customer who worked at the same shop back in the 40s; her name was Helen Panos! Another favorite is an old painting of a gibson girl that he bought from a lady who was cleaning out her house. Once inspecting it a little closer, he realized that it was signed by the original artist and dated 1912! The little details and history behind the shop and items in the shop are fascinating! While you’re there, ask him about all of the beautiful and fascinating decor that makes this shop so unique!
On your old-timey drive through downtown on 2nd street, stop by to listen to some of Rob’s stories, learn about some interesting history, have some fun and enjoy some of the delicious refreshments made right there in the Rialto Soda Fountain!
Wyoming Camera Outfitters opened shop nearly ten years ago as a storefront in downtown Casper. Not only do we get to enjoy this fantastic store here in our local town, Jackson, Wyoming, is also home to another storefront. Looking for camera and video gear online can sometimes be an overwhelming experience — filled with reviews, opinions, and an abundance of options. The employees and owner of Wyoming Camera Outfitters, with their native camera experience, can be the help and advice you are looking for. Whether you’re in the market for new equipment or just need some insights into a future endeavor or purchase, visiting this place should be at the top of your to-do list. After completing a quick interview with the owner and being regulars at the store, we are here to provide you with the in-depth knowledge you need to assure you will be their next visitor!
A Friendly Greeter
If you haven’t entered the store before, you will be in for quite a treat when you walk through that front door. Bridger, a smiley and loving furbaby, comes to work with the store owner, Chris, each and every day. It can also be noted that Bridger is quite possibly the best salesman that exists in the store (outside of the amazing people that will greet you.)
A Bit About Wyoming Camera Outfitters
Wyoming Camera Outfitters has demonstrated its presence as a local favorite for many years. However, not everyone may know that it was inspired to provide a unique, local experience for novice and advanced creators alike. Because of its longevity in the Casper area, this store has allowed for the opportunity to connect with a wide range of individuals. Chris noted that the most memorable part of having a storefront is not only assisting the shopping experience for many individuals but it also providing him and the employees with valuable relationships with other downtown shoppers and merchants. The store’s employees and owner admire the interpersonal bonds that have been created. It can be noted that the customer experience is at the top of their list! When a person, or people, walks through that front entryway, the employees recognize that every need may be different, and they know how to tailor that interaction to what best suits them. Visitors may range from out-of-towners passing through Wyoming to visit Devils Tower, Hells Half Acre, or another breathtaking landmark. These visitors may also be Casper locals just returning to their favorite place.
What Will You Find in the Store?
There are limitless camera and video-related products in the store. To name a few, you can find brands such as Canon, Sony, Tamron, and GoPro. The shop also has accessories you may need for filming and photography such as tripods, drones, and car mounts, and for us iPhone content creators out there, you will find accessories like high-quality microphone setups and iPhone-compatible tripods as well.
The owner also let us in on a little secret. His personal favorite, and top-selling product, is the Canon mirrorless camera. These cameras are great for all different kinds of subjects and environments. They’re extremely versatile and each and every customer that has been recommended this awesome piece of technology has not been disappointed. In fact, they have enjoyed every bit of time spent using the item.
What Our Friends Are Saying About This Shop
Local photographer, videographer, content creator, and storyteller, Adam Amick, has not only been a recurring and loyal customer at Wyoming Camera Outfitters, he has even partnered with them on a variety of website videos. Adam shared with us a bit more about his experiences with the store:
Wyoming Camera Outfitters is one of the best businesses in Wyoming. They always support my small business by always having what I need and being able to get it for me right away. I run a video production company that requires high-end needs, with demanding turnaround time, and Wyoming Camera Outfitters always delivers. I would not be in business if it weren’t for them as they’ve gone above and beyond their duties as a camera shop. I was loaned my first full-frame camera (5DMark3) when my APC crop sensor camera body was stolen from my car. Wyoming Camera Outfitters wouldn’t have it and made sure I was still able to operate by loaning me a camera. I consider them family and I am genuinely thankful to have them right here in Casper and Jackson, Wyoming! Be sure to support this local business as they will always price match any major dealer. I 10/10 recommend.
Adam Amick, Casper, Wyoming
We here at Downtown Development Authority of Casper have also used Wyoming Camera Outfitters for some guidance and products as well. Brooke Montgomery, a Social Media Manager, Designer, and Coordinator at David Street Station, had some insights on this local business to share for the blog!
Wyoming Camera Outfitters has been a beneficial resource for our team at David Street Station! Between helping us purchase the most ideal camera and video equipment for our specific needs, to providing us with photography lessons, they have helped our organization enhance our content and marketing efforts. We greatly appreciate this local business, and hope others will support them too!
Brooke Montgomery, Casper, Wyoming
What Is Coming for New and Returning Customers?
While expanding storefronts may not be the goal for this shop for 2022, customer experience and education are! Next weekend, October 15, will be one of many great learning opportunities at Hells Half Acre with the Tamron lenses master Jonathan Thorpe. If you happen to be looking for more workshops, you can check out the “Events” option in your desired location on the store’s website.
Wyoming Camera Outfitters cannot wait for you to come in and visit their store! Share with us some of your favorite products or experiences you have had with this great place. We are pleased to have their presence in our local downtown community.
Downtown Casper is full of the best restaurants for all of your foodie needs! If it’s an evening after a long day of work with the family or a Saturday afternoon with your friends, heading on down to this part of town will not disappoint. Whether you’re craving a delicious, juicy burger, or a hearty greens salad, we have the recommendations for you! And don’t think we have forgotten about the pre and post-meal refreshments and treats. We will be recommending some drinks, desserts, and entrees for everyone to enjoy!
Outside of the Branding Iron and an inside shot of Rib & Chop.
C85 Branding Iron
The Branding Iron, located on 2nd Street, has numerous options for sandwich, steak, and burger-lovers out there. These sandwiches and burgers are city-inspired with the name hinting at a few key ingredients you may find from that location. The New Orleans burger, with its cajun-flavored shrimp and seasoning, will have you feeling like you’re trying southern Louisiana cuisine at its finest. On the more mild side, you can stay a little bit closer to home with the Denver-inspired burger, featuring pepper jack cheese, an egg, and a croissant bun. We know that not everyone is apt to eat a meat-filled dish, and with that, we want to highlight some delicious, vegetarian-friendly dishes as well. The Buffalo Cauliflower, Zucchini Chips, and the Asian Salad are all great options in place of a burger or chicken sandwich. If there is a sandwich you would like to try, a veggie patty is offered here as well. You cannot go wrong with this amazing menu!
The Branding Iron’s “Nashville.”
After enjoying this delicious meal, it may be time for a (boozy) shake! For kid-friendly or virgin options, you can find vanilla, chocolate, and peanut butter flavors (and even more!) If you’re wanting to try a boozy shake, the Peanut Butter Jelly will top off a full and almost satisfied belly!
A boozy shake from the Branding Iron.
The appetizers, entrees, and drinks at the Branding Iron are some of many at the top of our list. However, the delictable food in downtown Casper is not limited to just this one location. One more great steakhouse we must touch on now is the Casper, Wyoming, Rib & Chop House off of Center Street!
Rib & Chop House
We kind of seem to be sticking with a theme here, right? So let’s continue on!
With a modern and refined design, the Rib & Chop House of Casper will have you feel like you’re walking into a western-style fine dining restaurant. Before taking a bite or trying a drink, you will be greeted by friendly waitstaff with your needs as their top priority. The great does not stop there. In your search for food, you will find a variety of beers on tap, unique and delicious drinks, and some great options for the younger ones. As you dive into the appetizers, you’ll find some more southern-style foods such as the Fried Green Tomatoes or the Boudin Balls. These are two options you have to try!
And Dinner Is Served
With steaks of varied cuts, half pound angus beef burgers, or seafood pastas, you will not leave feeling a wee bit hungry. You will also probably have some leftovers as well. For a late-night or after dinner treat, indulge on a Pecan Meltaway or Satin Pie and your sweet tooth will be gone!
Now that we have written this mouthwatering and appetizing post, we are all headed downtown to enjoy a delicious meal. Comment on this post and share with us what restaurants you want to see us have featured on the page or which locations are your favorite for a meal with your friends and family members!
With school having resumed over the last two or so weeks, we here at the Downtown Development Authority of Casper want to make sure everyone — of all ages — is ready for those next nine months of the school year! School shopping is not always an easy task, especially for those who are not “avid shoppers.” However, living in Casper, Wyoming, can make back-to-school shopping interesting and fun with a variety of different stores from your local business owners! If you’re not needing some back-to-school gear, these stores will have you fall lovers ready for the new season with weather-friendly fashion, home goods, coffee, and a comfortable place to watch the leaves change colors!
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Floral Rhino
Downtown Casper’s Floral Rhino is a store for all your trendy needs! This stylish shop, with esthetic wall and shelf decor, clothes, hats, bags, Wyoming-related gear, and even a section for your little ones, will not have you leaving empty-handed. If you prefer a boho-chic look or some western-based wear, there is no limit to the styles you will find. Not only will you find clothes for the ever-changing Wyoming weather, but you’ll also find all the accompanying accessories to top off your unique look. For those Wyoming Football lovers, you’ll discover the ‘Cowboy Joe’ section to be quite apt to your fancy. However, if back-to-school is your sole reason for shopping here, you’ll discover the comfort and style in nearly all of the pieces featured throughout this beautiful boutique.
The Fall Decor You Need!
Who doesn’t love a simple monochromatic fall-inspired look for your home? Or a classic, bohemian wall hanging with accompanying plants? If you’re in the market for some elegant and simple wall decor, shelf decor, and other small decorations to top off your home’s style, be sure to browse around the shop for your new homeware needs. It will not disappoint.
Wind City Books
Wind City Books, just across Center Street from the Floral Rhino, will have all book-lovers alike exhilarated by their endless range of literature (and yes, MORE!) If you go in-store or look at their website, you will not miss the wide range of books you can find there of all disciplines whether it be self-help and how-to, young adult, or History! Check out the photo below to see the abundance of books across multiple shelves and stands.
This book store has all your reading wants and needs and also includes a great kids section in the back (next to an incredible in-house coffee shop ☕️). They also feature many book and literature-related events during the month such as book signings, book talks, and book launches for all of the latest and popular publications!
Back-to-school month does not always have to mean busy schedules, school supply shopping, and homework. Take advantage of your local stores, hangouts, and restaurants to take the back-to-school blues away and spend a day (or part of the day) in your favorite parts of downtown Casper. Best of luck to students and educators alike in your next school year!
August is gaining a whole new meaning in terms of health so we will be focusing on it as “rawgust”: health, wellness & more.
The city of Casper, and downtown Casper specifically, has many different options for being active and for eating whole, delicious foods that come from our local growers and creators! Not only this, we have many health-based stores for purchasing food, vitamins, and supplements that are great for the body. As summer is coming to an end, we do not want to take the focus away from treating our bodies best, and if you follow along, we will give you some insights into how you can do this in your favorite parts of town!
Summer Markets at David Street Station
David Street Station – with its spacious auditorium, splash pad, and areas for taking a nice summer stroll – along with the WCDA have and are holding summer markets every other Tuesday until August 23! These markets have live music, beers on tap from varied breweries, food on the go from your favorite food trucks, and finally VENDORS! The vendors setting up at this spot focus on homemade and/or home-grown products. You can find anything from freshly baked banana nut bread, some spicy mango salsa, and even organic bath soap!
The vendors, along with the individuals setting up and running the markets, have put in a ton of work to serve the community of Casper. The markets have been fun and successful but these business owners could not do this without you. Please join us again, this Tuesday, for a wonderful evening with friends, family, or even solo! You will not want to miss this.
Holistic Health: Alpenglow Apothecary
If you’re looking for a more permanent location for your health needs, head on down to Alpenglow Apothecary in downtown Casper as well. This store has holistic health products, vitamins, medicinal and culinary herbs, and even other health and wellness-related items from local business owners, for sale. The staff is incredibly friendly, so if you’re ever not sure what exactly you need, they have the knowledge and expertise to guide you to what you may (or may not) be browsing for! It will be nearly impossible for you to not find something that works for your lifestyle.
If you’re newer to their business, it is important to note the AMAZING deals you’ll find here at Alpenglow Apothecary. Every Thursday and Saturday, this local business has a 20% off sale of everything you will find in store. Yes, we said everything! Not to mention they also sell 100% pure Kratom, as well as CBD products.
So, if you happen to have this Tuesday evening free, or even a quick hour after your busy day, be sure to stop by the summer market at David Street Station, and then head down a block or two to the Alpenglow Apothecary to top off all of your health-related needs and wants! Share in the comments your favorite health products or activities you have had the opportunity to enjoy here in #mydowntowncasper this summer. We’ll see you there!
August entails a variety of family-related festivities! On this day, we are celebrating American Family Day here in #mydowntownCasper with a fun-packed day for everyone of all ages to enjoy. Whether you like bottomless mimosas, delicious sweet and savory brunch, or concerts of varied genres, we have the day mapped out for you!
Where Do We Begin? Brunch.
Eggington’s has been a Casper staple for many years. Whether you enjoy the Triple Berry French Toast or the Huevos Eggington’s, they have options for everyone (even for our gluten-free friends!) To top off the delectable meal, Eggington’s offers the fresh berry-filled Wyoming Mimosa and Bloody Marys galore! You will not want to miss this first stop. If you’re unsure, check out their menu and you will surely be satisfied!
Checkpoint #2: The Bourgeois Pig.
The Bourgeois Pig’s motto is to be your unique coffee shop. With eclectic decor, delicious freshly baked goods, and even more enticing coffee options, this is a stop you have to make. Not only do they have the options to satisfy any appetite — whether your’s or your kids’ — they also have entertainment and lounging areas to be, “Casper’s unofficial living room.” This Sunday, the Bourgeois Pig will be featuring an event called “Beats + Treats.” This event will go from 8:00 AM to 3:00 PM and will feature a live, local DJ, Slim Timmy from 11:00 AM to 2:00 PM. Doesn’t that sound like music to your ears? Well, there’s more. The Bourgeois Pig will also have bottomless drinks and delicious goodies to enjoy during the show! Everyone of all ages should join for just the beginning of a day full of music and food from some of our favorite Casper joints.
We’re Full… What’s Next?
After enjoying brunch, coffee, bottomless, or even a mix of the three, it is time to head up to Casper Mountain for Beartrap Summer Festival. At Beartrap Meadow, you will find a day of live music (free to kids under the age of 12), food, drinks, and more! The weather this weekend will be hot so prepare with sunscreen, water, and a safe ride! One of our local downtown favorites will be featured at the festival as well, Backwards Distilling Company. If you enjoyed the DJ set at the Bourgeois Pig, come, sit back with your lawn chair, and enjoy a variety of performers! The Beartrap Summer Festival will have music beginning at 10:00 AM with the headliner, Jo Dee Messina, beginning at 4:15 PM. Get your tickets on their website!
With the school year approaching and limited time to enjoy the beautiful, summery Wyoming weather with your friends and family, take advantage of this busy, brunch-y, bottomless day and share with us what you’re doing in #mydowntowncasper! We hope to see you there.
Looking for a place to wind down after a long day or to go out and hangout with friends and family? We have the perfect places right here in downtown Casper!
Frontier Brewing moved locations! The old fox theatre is now the home to Frontier Brewing. Frontier Brewing is a family friendly brewery and your kids are welcome to come join in on the fun! The brewery has a self-pour tap system. Frontier has trivia every Wednesday night and live music every Saturday night! Grab your pals and head down to Frontier Brewing!
Black Tooth Brewing Company has recently opened a location in downtown Casper. In December of 2021, Black Tooth Brewing decided to make its 3rd home in the heart of Casper! Although no one under the age of 21 is allowed inside this is still a great place for you and your friends to gather around and drink some great Wyoming made beer! Cheers!
Backwards Distilling Company is another great place to get a great drink and relax with your friends! Backwards does not allow anyone under the age of 21 in the building! On the third Wednesday of every month they do jazz night. Backwards does backstage tours of their distilling company for 10 dollars! Click here for more information on the tours!
Located at: 214 S Wolcott Street
Come hangout in #MyDowntownCasper and join in on all the fun!
Heading to the Chancey Williams concert tomorrow night at David Street Station and struggling to find the perfect outfit? You’re in luck! Giddy on up to Downtown Casper to shop a variety of stores that are sure to have the perfect pieces from head to toe.
The Shade Tree is a great place to start! Head into the Shade Tree and get the perfect graphic tee and jean shorts. You can also get dolled up with a jumpsuit. Not to mention, their variety of accessories are sure to help you dress up any outfit!
Serving the West since 1919, you’re always welcome at Lou Tauberts! With 9 floors and 55,000 square feet you are bound to be roped into an all day shopping trip at Lou Tauberts. Whether you are looking for boots, a slick new cowboy hat, or all the western apparel you can think of, you will not be disappointed. Grab your boots and you are concert ready!
Go in and play at the Cadillac Cowgirl! Their motto, trendy and casual with a little bit of western flare is accurate! Find the perfect outfit with help from the TCC staff. From purses, to jewelry, to shoes you will surely not walk out empty handed!
Located at: 147 S Center St.
Now ya’ll head on down to #MyDowntownCasper, and we’ll see you at the concert to kick up our boots!
Father’s day is creeping up on us! It is time to spoil our dads with some amazing gifts from Downtown Casper. These shops and restaurants have everything and more for your dad this Father’s Day!
The Branding Iron has the perfect combination that our dad’s love! A juicy burger and a delicious beer will surely put a giant smile on his face. Stop into the Branding Iron and get your dad a gift card! With many meals to choose from the Branding Iron is a must! Full menu here.
If your dad spends his free time outdoors, then this is the place for you! This store has all the necessities for an adventourous dad! From footwear to athletic clothing to water bottles, there’s sure to be something your dad will LOVE. You also can’t beat their high quality products for a great price. Be sure to stop in and check out the products at 42 Degrees North!
What a SWEET way to surprise your dad! Stop into Frosted Tops and get your dad some yummy cupcakes! With several different flavor options and frostings, you can’t go wrong no matter what you choose. As well as cupcakes there are macaroons and cinnamon rolls. Stroll down to Frosted Tops and let them make your dad’s day a little sweeter!
Located at: 225 S David Street Suite 2
However you choose to spoil your dad for Father’s Day don’t forget to stay local and shop in Downtown Casper! With a variety of options #MyDowntownCasper is the way to go!
The team at Ashton Thomas Private Wealth has found a new
home in the heart of our great city! What you may know as the former location
of Alpenglow Natural Foods, sitting at 109 E. 2nd Street, has been
renovated by the Casper branch of the Ashton Thomas Private Wealth investment
firm. The recently completed construction has provided the firm with new
offices, new areas for clients, and a large reception area all located in beautiful
and bustling downtown Casper. As the firm officially opens their doors for business,
they are excited about the services they can provide in #MyDowntownCasper.
Ashton Thomas Private Wealth, an Arizona based company, prides itself on creating personal connections and enduring client relationships through the financial services which they provide. With branches spanning across the United States, the firm offers a variety of financial planning services for individuals at every stage of life. After decades of combined service at Wells Fargo, the Ashton Thomas team was ready for a new adventure serving Wyoming clientele. Kate Johnson elaborated on the partners’ excitement by adding, “This new endeavor allows us to more fully connect and engage in our community by keeping jobs and opportunities local.”
The Ashton Thomas Private Wealth Casper team is comprised of
three experienced and knowledgeable industry leaders. Michael Porter, Kate
Johnson, and Goda Stevens all have experience serving the Wyoming community and
are eager to do so. “We are excited to be shifting away from corporate
America and refocusing on our clients. We are ready and equipped to help take
care of our Wyoming families,” Mike Porter, Managing Sr. Wealth Advisor stated.
Welcome to downtown Casper, Ashton Thomas Private Wealth!
Celebrating the culinary scene in Casper, 5150′ Restaurant Week hosted by Visit Casper is back from January 24-30, 2021! During the week, local restaurants as well as breweries and coffee shops are coming together to offer special pricing on select items on their menu. The pricing at each location includes $3.07 for Wyoming’s area code, $18.90 for the year Wyoming became a state, and $51.50 for the elevation of our beloved city.
By doing so, this gives our community an opportunity to try a little bit of everything from all over town and celebrate all things Wyoming. Several establishments in downtown are participating, as well as surrounding locations around Casper. Here’s the list!
So whether you are craving something sweet, something hot, something cold, or a full gourmet meal, be sure to check out your favorite place or somewhere new! There’s no better time than now to support our local restaurants, breweries and coffee shops, and experience the cuisine right here at home. We’ll see you this week around town and in #MyDowntownCasper for 5150′ Restaurant Week!
Over the years, the Casper community has been fortunate to have Slumberland Furniture as a locally owned and operated staple in our city. Not only does Slumberland provide high quality furniture and home décor to their customers, the store also goes above and beyond to give back to the people of Casper. Business owners that give back mean so much to our community, and we are so grateful to call Slumberland Furniture our neighbors and friends.
Slumberland owner Tony Hager has generously partnered with the Downtown Development Authority (DDA) and David Street Station during the last few months. The partnership began when Slumberland donated a brand-new, top of the line recliner to give away to a David Street Station fan. The store also purchased several gift cards from downtown businesses and allowed the DDA to give them away during live drawings to encourage spending locally this holiday season. Both giveaways reminded our downtown area just how much the merchants, shoppers, and explorers mean to Slumberland Furniture in Casper.
“We enjoy having our store in the heart of Downtown
Casper because it really is the center of so much exciting change and growth
over the past 10 years. We love all the new restaurants, businesses, and
especially David Street Station. We have had opportunities over the years
to change locations, but we really feel that downtown is the place to be,” Hager
said.
Additionally, Tony and his team are proud to participate in the nationwide 40 Winks Mattress Program as well as their own mattress giveaway each year. The 40 Winks program is a charitable foundation that was setup by Slumberland as an organization back in 1993. When you shop at any Slumberland store, a portion of your purchase goes toward the 40 Winks fund that is used throughout the year in communities all over the nation.
Hager is proud to participate with our local Casper store. “Utilizing our partnerships with our bedding manufacturers, we use these funds to provide new mattresses to children in our communities that would otherwise be sleeping on the floor. As needs arise in our communities, each store can submit for funding from the foundations to make the mattress purchases,” Hager explains.
Slumberland’s generosity does not end with the national campaign. “When I started my own Slumberland franchise business, it was important for me to not only participate in the 40 Winks foundation throughout the year, but to also personally fund an event every December that would allow me to give back to Casper. This is our 8th year that I have been fortunate enough to provide 40 mattress sets and frames to children in the Casper community during the Christmas season. Over the years we have partnered with many great charitable organizations that have helped us in this process like Interfaith of Natrona County, Joshua’s Storehouse, and the Department of Family Services,” said Hager.
“Since 2017, we have been partnering with the Child Development Center on this local event and they have been wonderful partners. They have reached out to several other local businesses that have volunteered to deliver the beds, donate comforter sets and teddy bears to each child, and even provide meals for the families involved. This has grown to be a truly amazing event,” he adds. Through the mattress programs, both local and national, Slumberland Casper has positively impacted about 300 children in Natrona County.
When Tony sat down with the DDA staff to discuss ways Slumberland could get involved, it was apparent that Tony is passionate about supporting our local businesses and the Casper community. “I am happy to give back to our community in this way each year. This is a very real way people in Casper can see how choosing to shop local really does make a positive impact on their community by allowing local businesses like ours to support families in Natrona County,” Hager said.
This holiday season, considering shopping local with our friends at Slumberland Furniture. While Covid-19 has caused obstacles and shipping delays nationwide, our local Slumberland has been actively stocking up on their best sellers to ensure incredible prices on in-stock inventory before Christmas. Stop in today to see the amazing selection and low prices, all ready to go!
Some of the deals include:
Sofas starting at just $326
Sectionals from $799
Dining sets starting at $499
Power recliners from $225
American made mattresses starting at just $99 for a queen
36-month zero interest financing
Free shipping on most orders
And so much more!
“Casper is a great community and I am proud to be a part of it. My wife Michelle and I were both born in Wyoming, attended the University of Wyoming and we are raising our 5 daughters here in Casper. This is our home and we feel it is important to give back in whatever ways that we can, and to help support the community that we love,” Hager concluded.
Thank you Tony, and the team at Slumberland Furniture Casper, for all that you do for our community right here in #MyDowntownCasper!
Operating out of the Eastridge Mall for the last 39 years, and under the same ownership for the last 15 years, The Shade Tree has become a staple for Casper shoppers. Back with an expanded product line and a new spin on the Shade Tree name, the business has relocated to the main level of the Atrium Plaza on 2nd Street and Wolcott. Offering items that appeal to everyone, The Shade Tree Boutique is the perfect place to stop in and shop this fall!
After
numerous years located in the center of the Eastridge mall, The Shade Tree
Boutique owners Amanda Jones and Amber Bodily were ready for a new adventure
and a change of scenery. The new location has provided a more spacious and
centrally located storefront that the owners hope will draw in Casper’s
community and its visitors. The boutique offers a variety of both women’s and men’s
clothing and accessories, home décor and locally branded Wyoming attire. Of
course, the new location will still be home to the wide assortment of styles
and brands of sunglasses as well!
Owner
Amanda Jones says she is excited to be relocating to one of the places she
considers to be the heart of our city. Jones has noticed, especially in the
last five years, immense change and growth in the downtown area and she is
excited to be in the middle of it. When asked what she was most looking forward
to, Jones spoke to the excitement of seeing fresh faces among those traveling to
Casper, many of whom she has already met since opening the doors. “For me, its
meeting all the new people from everywhere else,” said Jones.
The Shade Tree Boutique, located in the Atrium Plaza, (201 E. 2nd Street Suite #4) is currently open to all customers. The store will be hosting a grand opening on Saturday, October 10th, and will be open from 11:00am-6:00pm Monday through Friday as well as 10:00-5:00pm on Saturdays in #MyDowntownCasper
Private investment has led the way during this difficult time to ensure the downtown area continues to grow with the opening of First State Bank in the newly renovated first floor of the historic Mobil Building.
Best known for their special events and catering services, Occasions by Cory has expanded their offerings by providing dining services called EAT! to the Casper community.
Located at 303 S. Wolcott, the remodeled downtown location was opened in December for events, and just recently introduced EAT! into the location. With the pandemic causing events to be put on hold, the team at Occasions by Cory got creative on how to keep business moving forward. To do this, they decided to start offering small plates, salads, sandwiches, tacos, and more for people to come dine in and enjoy.
Cory Poulos, the president/owner, described their offerings as “fast and casual,” as friends or family can come in and share different small plates to get a taste of a little bit of everything. In addition, the community can come in and enjoy the beautiful event space, without having to be apart of an actual event.
Along with tasty food, other offerings include a full bar and a patio in the back to sit out and enjoy the weather. They are currently open weekdays Monday-Friday from 10:00 am – 3:00 pm for lunch, as well as Wednesdays and Thursdays from 4:00 pm – 8:00 pm. To stay up to date on news and specials, make sure and follow their Facebook page!
When it comes to your next place to grab a bite to eat, don’t forget to try out the new EAT! location in #MyDowntownCasper
It’s time to celebrate the dads in our life, and what better way than surprising him with some of his favorite things from local shops in Downtown Casper! Check out these businesses for great Father’s Day Gifts!
If you want to help your dad feel Wyoming pride, this is the place to shop! Whether he needs new décor for his man cave, some Wyoming apparel to wear to the next sporting event, or a new decal for his car, you will be sure to make your dad feel Poke Pride with a gift from Wyo Shirt & Gift.
If your dad is the adventurous type that loves to get out in the outdoors, look no further than R.W. Taubert Lifestyles for his apparel needs. With brands like North Face, Patagonia, Columbia, Life is Good and more, there is something for him to wear during every season! As their motto states, “We do not know where your trail leads, but we know where it starts, R.W. Taubert Wyoming Lifestyle.”
There are some things almost all dads love, and one of those is beer! Gift your dad a gift card from Frontier Brewing to give him the ultimate tasty experience. Offering a self-pour tap system, your dad can try an array of craft beer flavors while grabbing a bite to eat from the several food trucks that stop by the brewery on a regular basis. Food and beer, what could be better!?
However you choose to celebrate your dad this Father’s Day, don’t forget to shop local with a wide range of gifts awaiting in #MyDowntownCasper
With the nice weather upon us, it’s time to put away your sweaters and pants, and bring out your tees and shorts! What better way to update your closet with the latest Spring trends than visiting these fashionable stores in downtown Casper.
Fashion Crossroads Located at 228 East 2nd Street, Fashion Crossroads has everything you need for your next outfit for Spring. Offering tops, bottoms, dresses, accessories and more, you’ll be sure to find items to be dressed from head to toe!
Ways to shop Fashion Crossroads:
Shop in store Tuesday – Saturday from 12:00 pm – 5:00 pm
Call 307-237-9221 to place a phone order to pickup
Follow their Facebook Page to shop their Wednesday night live sales
Floral Rhino Located at 139 S. Center Street, Floral Rhino has a flare for design as they offer clothing, jewelry, belt buckles, purses and more. Any outfit can be complete after stopping in their store with an array of items no matter your style!
Ways to shop Floral Rhino:
Shop in store M-F 10:00 am – 5:30 pm & Saturdays 10:00 am – 5:00 pm
Call or text 307-262-0498 to have items shipped to you
The Cadillac Cowgirl Located at 147 S. Center Street, The Cadillac Cowgirl offers a boutique style shopping experience with a variety of clothing in different colors, patterns and materials. With stylish footwear and accessories to match, you’ll be ready for any occasion this Spring!
Ways to shop The Cadillac Cowgirl:
Shop in store Tuesday – Saturday 10:00 am – 5:00 pm
Today just got a whole lot sweeter! These candy confections and local sweets shops are the perfect addition to your day. Shop local from our list of sweet places in #MyDowntownCasper!
From artist to amateur, downtown Casper offers creative, crafty, colorful supplies for you to kick start your next crafting afternoon (or as we like to say . . . Crafternoon!)
Goedicke’s Custom Framing & Art Supply Located at 120 W 2nd St., Goedicke’s is your one-stop-shop for all things painting, drawing, knitting, bookmaking, clay art, kid’s crafts and more! Suitable for an array of hobbies, Goedicke’s provides the tools to help your inner artist come to life. But it doesn’t stop there, as crafters can bring their finished product back to the store, where they can get it custom framed for a finished masterpiece!
Jade Elephant Beads Located at 126 E 2nd St., Jade Elephant Beads offers wires, strings, findings, beads, pendants and more. By purchasing a variety of these items, crafter’s can create jewelry, dream catchers and wind chimes to name a few! Within the store, guests can also browse through hand-made products including tapestries, hats, scarves, and jewelry. This unique little shop is a gem to have for the creative community (and they sell gems too)!
Prism Quilt & Sew Co. Located at 114 E 2nd St., Prism Quilt & Sew Co. offers an assortment of fabric, sewing notions, and books in several colors/patterns. If you’re a beginner and not sure where to start, classes are offered to help those who need a creative boost! For those who know a thing or two about quilting, be sure to shop the rows of fabric for inspiration on your next project, whether it’s a quilt, bag or home decor, the possibilities are endless!
Windblown Fibers LLC. Located at 232 E 2nd St. Suite 103, Windblown Fibers provides guests with anything they might need for knitting and crocheting. With the variety of yarn, knitting needles, hooks and accessories, crafter’s can create hats, scarves, sweaters, and socks. They can make a whole outfit! Offering daytime gathers and knit/crochet nights, Windblown Fibers encourages you to do your crafting on-site with others, no need to go home!
Get your crafting on with the help of #MyDowntownCasper today!
Offering flower arrangements for weddings, events, home décor and more, Pink Lion Design Company has opened their doors to the community in the Atrium Plaza, downtown Casper. The unique twist, all of the flowers are made of wood and never die.
Michelle Webb, the owner along with her husband Jonathan,
has always had a love for flowers. Michelle was a fresh florist when she was
younger, and a few years ago she decided she wanted to open her own flower
shop. In the midst of planning and looking for wholesalers, Michelle came
across wooden flowers and “completely switched gears” she explains.
Made from tapioca root, the wooden flowers can be made into
just about any type of flower. Along with that, the flowers can be hand painted
virtually any color, which is what caught Michelle’s attention right away. “I
can control how each flower looks” explained Webb.
After spending a year learning how to paint the wooden flowers
to make them look realistic, and running her business from home for a year and
a half after that, Webb and her husband sought out for a new location and came
across the shop in the Atrium plaza, “it felt like home.”
The Webb’s renovated the space and had their grand opening
on February 8th to welcome customers into their new shop. As guests
enter the store, they will notice that flowers aren’t the only thing on display
as they are also selling items from other home-based businesses including furniture
by Sagebrush Designs and handmade earrings from Earrings by Danielle
to name a few. This aspect ties into their vision of a having a design company
rather than just a floral shop, as they want to include several designed goods
within their store from multiple designers.
To add to the long list of offerings, Pink Lion Design Company provides daily deliveries on flowers for convenience, but they also encourage customers to come into their store by offering public and private classes where people can create their own pieces to take home with them.
Open Monday through Friday 10:00 a.m. – 6:00 p.m. and Saturday from 10:00 a.m. – 2:00 p.m., Pink Lion Design Company is a wonderful new creative addition to #MyDowntownCasper
What’s one thing better than Halloween itself? Spending Halloween right here in downtown Casper with your family, friends, and kiddos! Day or night, snow or shine, downtown Casper is sure to have something spooky for everyone to enjoy this October. Come down and join us for the exciting activities ahead.
Downtown Casper Trick-or-Treating: Join the Downtown Casper Business Association in trick-or-treating fun! On Saturday, October 26th from 10:00 am – 12:00 pm downtown Casper will be filled with candy from local businesses. Bring the kiddos and don’t forget to sport your costume for this sweet morning of treats!
Natrona County Public Library: Cold weather getting to you? Spend some time indoors at the Natrona County Public Library. On Saturday, October 26th, the public library will be hosting family activities to kick off all their Halloween festivities! At 10:30-11:30 am join in Spooky Story Time! Then from 2:00-3:00 pm families are welcome to come and decorate haunted gingerbread houses together. The library will also be hosting an Afterschool at the Library: Halloween Party on October 30th. Grades K-6 are welcome to enjoy spooky games, treats, and music from 4:00-5:00 pm! All supplies, for both programs, are provided free of cost.
David Street Station Costume Carnival: David Street Station is thrilled to be hosting a Costume Carnival on Saturday, October 26th, from 12:00-3:00 pm. During this time, families, friends, and children are encouraged to come down and enjoy a beautiful fall day at the station! Your little pumpkins can dress up and participate in a wide variety of carnival games free of cost.
Science Zone Trick-or-Treat Trail: The Science Zone is hosting the annual Trick-or-Treat Trail on Saturday, October 26th! From 3:00-7:00 pm guests will enjoy a safe and fun trick-or-treating experience for the entire family. The trail will also include a photo contest for the costume-wearing crowd and a family-friendly haunted house! Guests with special needs are encouraged to attend from 2:00-2:45 pm.
Candy, costumes, and chilly weather… no better way to spend a day in Downtown Casper! How will you spend your day? Be sure to tag us in all of your photos at these fun events using the hashtag #MyDowntownCasper.
Tag us using the hashtag #MyDowntonwCasper
We hope each and every one of you have a safe and happy Halloween season. Be sure to keep up to date on other downtown news by following us on Facebook and Instagram.
The Board of Directors of the Casper Downtown Development Authority (DDA) is excited to introduce Brian Hoose as our new Executive Director. Brian succeeds Kevin Hawley, who has admirably served as Executive Director for many years.
Before joining the DDA, Brian was a Program Coordinator for the Unaccompanied Students Initiative, a Wyoming nonprofit dedicated to housing homeless and at-risk youth. Brian also brings to the DDA nearly two decades of experience in federal law enforcement with the United States Marshals Service and has his Juris Doctorate degree from the University of Oregon. Brian is also a local small business owner with his wife Kalee.
Brian began his tenure in mid-July and has already made significant strides. Most importantly, he looks forward to collaborating with constituents and stakeholders who are crucial to our operations and support and in bringing the downtown experience to all of Casper.
Among a competitive group of finalists, Brian was selected by the DDA Executive Committee for his meticulous attention to detail, proactive communication, and his robust experience and education. Board Chair Greg Dixson noted that Brian’s qualifications stood out in the selection process.
The Casper Downtown Development Authority, operating under Wyoming Statute 15-9-201, is dedicated to enhancing the public use and enjoyment of the DDA area. We are committed to promoting the health, safety, prosperity, and general welfare of our community. Please note that our offices have moved to 300 South Center Street, Suite 403.
We look forward to Brian’s leadership and the continued growth of the DDA under his direction.
We are not ready to let the cat out of the bag just yet, but stay tuned because we have some big news that we can’t wait to share (FYI, it doesn’t involve bagged cats).
